Premium Plus Trim
Finitions & PacksAverage price
2500€ - 6000€
The Premium Plus trim is a higher-level equipment package offered by several car manufacturers, primarily in the premium segment. Generally positioned above entry-level and mid-range trims such as 'Premium' or 'Business Line', it represents a significant step up in terms of comfort, technology, and aesthetics. Designed for demanding customers, it bundles a cohesive set of options that, if chosen individually, would represent a much higher total cost. A car with the Premium Plus trim is distinguished by luxury features such as higher-grade leather upholstery, power-adjustable front seats with memory, a branded audio system (such as Bang & Olufsen or Harman Kardon), and multi-color ambient lighting. Technologically, it often integrates a larger digital cockpit, an advanced navigation system with connected services, and a more comprehensive driver assistance pack, including for example blind-spot monitoring and adaptive cruise control. Aesthetically, it is recognizable by its larger-diameter alloy wheels, specific interior decorative inserts, and distinctive body elements such as chrome strips or superior lighting technology (for example, Matrix LED). It is the ideal choice for those seeking a luxurious driving experience and an almost complete equipment list without having to delve into the options catalog.
Benefits
- ✓Very comprehensive standard equipment level
- ✓More advantageous price-to-equipment ratio than individual options
- ✓Significantly enhanced interior and exterior aesthetics
- ✓Better resale value for the vehicle thanks to its rich equipment
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What is the Premium Plus trim level?
In the automotive world, choosing a trim level is just as crucial as choosing the engine. The Premium Plus trim represents a higher equipment level, a concentration of luxury, technology, and style. Positioned above the standard or base "Premium" versions, it is designed to offer an enhanced driving experience and a very comprehensive standard equipment list, sparing the customer from getting lost in a long options catalog. It is a packaged offer that aims to combine the best of both worlds: first-class comfort, cutting-edge technologies, and rewarding aesthetics.
What does a Premium Plus trim usually include?
Although the exact content varies from one manufacturer to another (Audi being the largest user of this designation), a Premium Plus trim typically includes significant improvements in several key areas:
- Comfort and ambiance: You will often find superior leather upholstery, power memory seats, customizable ambient lighting, multi-zone automatic climate control, and acoustic glass for better soundproofing.
- Technology and infotainment: Upgrading to the Premium Plus trim generally unlocks the large-format digital cockpit (such as Audi's Virtual Cockpit), a larger central screen, a premium sound system (e.g., Bang & Olufsen, Harman Kardon), and advanced connected services with real-time 3D navigation.
- Driver assistance systems: The safety package is often more extensive, integrating systems such as adaptive cruise control, active blind spot monitoring, lane-keeping assist, and sometimes a 360° camera to facilitate maneuvers.
- Exterior design: Aesthetics are not left behind. This trim comes with larger diameter alloy wheels (18, 19 inches or more), higher-performance headlights such as adaptive Matrix LED headlights, and specific body details (grille, chrome window surrounds, etc.).
Premium Plus vs. other trim levels (S-Line, Luxury, etc.)
It is important not to confuse the Premium Plus trim with purely sporty trims like the S line trim at Audi or M Sport at BMW. While the Premium Plus focuses on luxury, technology, and ride comfort, a sporty trim will favor a lowered sport chassis, bucket seats, an aggressive body kit, and a sports steering wheel. The choice therefore depends on your priorities: sovereign comfort or assertive dynamism. Compared to a simple "Premium" trim, the "Plus" version adds technological and comfort features that make a real difference on a daily basis, justifying the price gap.
Who is this trim level for?
The Premium Plus trim is ideal for drivers who cover long distances and appreciate a serene, technological, and comfortable driving environment. It is also aimed at buyers who want a car with a prestigious look and rich equipment, without necessarily opting for the most powerful and expensive versions. By offering a cohesive and financially advantageous options pack compared to a-la-carte selection, it represents an excellent compromise. Moreover, a vehicle with such a trim will retain a better value on the used market, as its rich features will remain attractive to future buyers.
Conclusion: a wise investment
Opting for a Premium Plus trim is often a very relevant choice. The initial investment, although substantial (generally between €2,500 and €6,000 more than the lower trim), is largely offset by the richness of the equipment, daily driving pleasure, and improved resale value. It is the guarantee of enjoying a modern, safe, and luxurious vehicle that embodies the best of what the manufacturer can offer outside of its exclusive or ultra-sporty ranges.
Compatible brands
Finitions équipées
6 finition(s) proposent cet équipement
Infiniti Infiniti Q30
Edition 1 / Launch Edition (limited series, single generation) (2015-2016)
Mercedes-Benz Mercedes GLE
AMG Line Premium Plus (2nd generation W167) (2020-2026)
Mercedes-Benz Mercedes-Benz X-Klasse
Power V6 4MATIC / X 350 d (1st and only W470 generation) (2018-2020)
Volkswagen Volkswagen Golf
Black Edition (Golf VIII) (2022-2025)
Volvo XC40
Dark (Phase 2 / Special Edition) (2024-2026)
Volvo XC40
EX40 Core / Plus / Ultra (electric rebrand) (2024-2026)
Associated equipment
Premium Sound System
A premium sound system is a high-fidelity (Hi-Fi) acoustic solution specifically designed and integrated into a vehicle by sound engineers in partnership with the car manufacturer. Far beyond a simple car radio with a few speakers, it consists of a set of premium-grade components orchestrated to deliver an immersive and detailed listening experience. Key elements include multiple specialized speakers (tweeters for high frequencies, mid-ranges, woofers for lows, and often a subwoofer for ultra-low bass), a powerful external multi-channel amplifier, and, most importantly, a Digital Signal Processor (DSP). The latter is the brain of the system: it calibrates the sound according to the unique acoustics of the cabin (materials, shapes, volumes) and manages time alignment so that the sound from each speaker reaches the listener at the exact same time, creating a wide and precise soundstage. Renowned brands such as Bose®, Harman Kardon®, Focal®, or Bang & Olufsen® collaborate with manufacturers to develop these custom-tailored systems, transforming every journey into a true concert hall listening session.
Premium Trim
The Premium trim represents a superior level of equipment in a car manufacturer's lineup, positioning itself just below the most exclusive or sporty trims. Designed for drivers seeking an extra touch of luxury, comfort, and technology, it transforms the on-board experience. Aesthetically, a car with the Premium trim stands out through refined details: larger alloy wheels with a specific design, chrome body inserts, and sometimes more elaborate lighting signatures. The cabin is the main beneficiary of this upscale positioning. It systematically features high-quality materials such as leather or mixed leather/Alcantara upholstery, decorative inserts in precious wood or brushed aluminum, as well as customizable ambient lighting. Comfort is optimized thanks to features such as power-adjustable, heated, and sometimes massaging front seats, multi-zone automatic climate control, and acoustic glass for better soundproofing. On the technology side, the Premium trim generally integrates a more advanced infotainment system with a larger screen, connected GPS navigation, a high-fidelity sound system, and a digital instrument cluster. Driver assistance systems are also more numerous, often including adaptive cruise control, blind-spot monitoring, and 360-degree cameras.
Luxury Package
The Luxury Package, often referred to as the Luxury Trim or Luxury Line depending on the manufacturer, is a collection of equipment and design elements aimed at enhancing the comfort, refinement, and elegance of a vehicle. Unlike sport packages that focus on dynamism and performance, the Luxury Package prioritizes a driving and traveling experience centered around well-being and prestige. Inside, it is characterized by the use of premium materials such as leather (often extended to the dashboard and door panels), decorative inserts in genuine wood, brushed aluminum, or piano black lacquer, and sophisticated ambient lighting. The seats generally offer power adjustment, heating, ventilation, or even massage functions. On the exterior, the Luxury Package is distinguished by chrome touches on the grille, window surrounds, and bumpers, distinctively elegant alloy wheels, and subtle badging. The goal is to create a quiet, upscale atmosphere, transforming the cabin into a true rolling lounge and giving the car a stately and distinguished appearance, without the aggressiveness of a sport package.
S-Line Trim
Discover everything about Audi's S-Line trim. What does it include? What are its benefits in terms of styling, chassis, and interior? Read our complete guide.
Power Memory Seats
Power memory seats represent a major advancement in comfort and personalization within modern automotive engineering. This technology allows the driver and sometimes the front passenger to adjust their seat across multiple axes (height, reach, backrest angle, lumbar support) via electronic controls. The 'memory' function adds a superior layer of convenience: it allows one or more ideal driving positions to be saved. Generally, two to three profiles can be stored, which is particularly useful for vehicles shared by multiple drivers. A simple press of a button (for example, '1' or '2') instantly recalls the saved configuration. Often, this system is coupled with the memory function for the exterior mirrors and power-adjustable steering wheel, thus offering a complete reset of the personal driving environment. Initially reserved for luxury vehicles, this option is becoming more mainstream and is increasingly found on the high-end trims of volume manufacturers, transforming the onboard experience into true tailored comfort.